The term "website visitors" refers to individuals who have accessed or viewed a website. This can include people who are new to the site, as well as those who return frequently. Website visitors may come from various sources such as search engines, social media, email marketing campaigns, or through word of mouth. The number and behavior of these visitors can provide valuable insights into how effective a website is at attracting and retaining its audience, which in turn helps businesses optimize their online presence to better meet the needs and preferences of their users.